The Brand Body Focus was ectablished by Fashion Designer Irmana Ahmed, who entered in fashion world in 1983, with an aim to design clothes from an women point of view. Her designs are simple experimenting with transparency and ornamentation.
It"s been 13 years since Body Focus came into existence in 1987 with casual sporty daywear. Since, then it:s gradual transition and growth has transformed it into a fashion house with distinctive clothing lines compirising of Denim Casuals, pret a porter cotton knit wear collection. Hand block printed pure silks classic evening and bridal wear.
Body Focus embodies the unstructured freedom of modern dresses and the spirit of contemporary fashion. It is recognized for it"s elegent and sensual designs that are created with universality blended with various designs and multicultural influences.
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